The London Residences officially launched on Thursday, 9 February, celebrating its construction set to begin in July.
Fireworks and Jaguar cars marked the launch of the multi-million-dollar London Residencies development at West End last week. Classic images of London were projected on to the buildings as 200 guests supped on summer-inspired canapes and Angove Wines.
The party literally stopped traffic, with Baileys street in West End blocked off for the red carpet and stand-up bars. Guests danced to music from the streets of London, such as The Beatles, Led Zeppelin and David Bowie. As the name suggests, London Residence is inspired by chic London architecture but hints at a homey West End character.